Mr Manager

Posted on: September 18, 2008

Being in this industry means you have to be constantly open to new ideas and you have to work extra hard. Not many people understand the hidden meaning of the word extra. As a sextet, all of us have different roles to do within our band. For eg, Edmund will handle all the financial matters, Mik and Sk will handle the band’s tech rider, song list and transportation. As for myself, I make sure the organizer will love us. As the front man for our band, I can say to you that it’s a tricky job.

That’s one of  the many reasons why I talk a lot!  We try to help one another in whichever way we can and look out for the best possible ways to improve ourselves. There are pros and cons when you are doing everything on your own. Being an independent artist, you’ll have the full control as to what you want to do. The downside of it that most bands are not aware of. The only disadvantage you have is when you try to negotiate with the organizer regarding payment matters. When a band like us starts to have a lot of marketing proposal and we can’t fully focus on our music, that’s when a manager will be handy.

As mentioned in the Wikipedia:

“A music manager (or band manager) handles many career issues for bands and singers and, on occasion, even DJs. A music manager is hired by a musician or band to help with determining decisions related to career moves, bookings, promotions, business deals, recording contracts, etc. The role of music managers is extensive and may include similar duties to that of a press agent, promoter, booking agent, business manager (who are usually certified public accountants), tour managers, and sometimes even a personal assistant. Responsibilities of a business manager are often divided among many who manage various aspects of a musical career. With an unsigned act, music managers have to assume multiple roles: booking agent, graphic designer, publicist, promoter, and accountant.[3]. As an artist’s career develops, responsibilities grow. A music manager becomes important to managing the many different pieces that make up a career in music. The manager can assist singers, songwriters, and instrumentalists in molding a career, finding music producers, and developing relationships with record companies, publishers, agents, and the music-loving public. The duties of an active music manager will focus on a developing a reputation for the musician(s) and building a fan base, which may include mastering and launching a demo CD, developing and releasing press kits, planning promotional activities, and booking shows. A music manager will gain access to a recording studio, photographers, and promotions. He or she will see that CD labels, posters, and promotional materials appropriately represent the band or artist, and that press kits are released in a timely manner to appropriate media. Launching a CD with complementary venues and dates is also a music manager’s responsibility.”

That’s just part of of their job. they also have to look after the band’s image, source out gigs, album launch, photography etc. Damn! So much la!


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